Vineeta Singh is an Indian businesswoman who is the founder of the cosmetic brand Sugar.

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From 1987 to 2001, she did her early education at Delhi Public School R.K. Puram, Delhi. She joined the Indian Institute of Technology (IIT) Madras

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She completed her B.Tech in Electrical Engineering from 2001 to 2005 with a very good grade and got admission to the Indian Institute of Management (IIM), Ahmedabad

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After that, She completed her MBA from 2005 to 2007 and went to Deutsche Bank, London, and New York for her 3-month internship.

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She rejected the job offer of ₹1 crore per annum after completing her MBA.

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In the year 2007, she was appointed as a Director in Quetzal Online Private Limited where she worked for about 5 years.

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In 2012, she started her beauty product supplying company FAB BAG in Mumbai, and in 3 to 4 years, the annual turnover of her company increased from ₹3 crores to ₹4 crores.

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In 2015, Vineeta started her cosmetic company Sugar.  By 2021, her company’s business is 45% offline, 45% online, and 10% from the international market.

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Cosmetic brand Sugar has over 2500 outlets across 130 cities in India. Today the turnover of her company is more than ₹300 crores per year.

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In 2022, Vineeta Singh is appearing on TV for the first time in a show Sony TV’s show Shark Tank India.

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